Market research 
is done to provide in depth view of the customer or consumers in order to be able to satisfy their needs better.

# Factors to be investigated through market research

1- Trends in market
2- Segmentation of market
3- Information available
4- SWOT analysis (Strength,weakness,opputunity,threat)
5-effectiveness of marketing

# Benefits of market research

1-tapping opportunities
2-encouraging communication
3-minimization of risks
4-establish trends and market standing
5-find out possible problems

# Types of market research

1: Primary research :

                                done by company or business itself in layman language the research that has never been done before  by any other person.The objective is to  gather information that can be used to improve the products ,services and functions.Or it could be also called field research that answers specific questions.
                                The primary research can be done by the following ways:
                                                -focus groups
                                                -surveys and questions
                                                -observation
                                                - trails and experimentation
                                                -in depth interviews

2:  Secondary research :

                                doesn't aim to gather info from scratch but relies on info already available.Information is gathered from multiple sources.This type of research focuses on data collection by other people this is mostly free and consumes less time.
                               secondary market research can be divided into 2 main parts
                            By  internal sources  :        
                                               -balance sheets
                                               -profit and loss statements
                                               -inventory records
                                               -sales figures                                           -              

                            By external sources:
                                               -government sources
                                               -university and colleges
                                               -the internet
                                               -competitor data

3: Quantitative research: Based on hard facts

4: Qualitative research : This type of research takes into account the opinions and feelings of customers as far as business products and services are concerned.This type of research includes face to face interviews.

# Mistakes that should be avoided while doing the market research:

1-Doing only secondary market research.
2-Doing only primary research.
3-Using only internet.
4-Limited Vision.
5-Not being able to identify your target audience.
6-Not giving consumers an incentive to communicate with you.